Olympics breaches the urban-rural divide
Audiences in rural and urban territories were almost at par according to BARC data, dispelling notions that the Games are just an urban sport
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The age of offensive ads
In a bid to grab attention and get the chatter going on social media, advertisements are getting edgier
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Hyundai looks for an image upgrade
The company woos digital influencers in a bid to boost its premium sedan Elantra's fortunes
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Brands swing to the national tune
A more aggressive brand of nationalism is playing out in a bunch of new advertisements. Do brands gain from the strong desi pitch?
NEWS 
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Management Aptitude Test online registration closes on August 23
While the paper-based test will be conducted on September 4, 2016, computer-based test is scheduled for September 10, 2016. The last date to ...
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Poster boys of online advertising
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Monetising design
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FEATURES
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Keeping the flock together
Maruti Suzuki is taking on the challenge of engaging second- and third-generation dealers with plans of newer retail formats
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Statspeak: Loyalty test
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Dr. Fixit: Plugging gaps with a sticky promise
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STRATEGIST
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Infrastructure can't slow down march of mobile: Travis Johnson
Interview with Global president, Ansible
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Clean in-car air
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Unicorn's four big bets
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B-SCHOOLS
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7th Pay Commission woes: B-Schools weigh funding options to bear additional costs
IIM Calcutta is open to varied ways of raising funds, including increasing the number of executive training programmes and alumni endowments
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Vedica Scholars programme: Breaking the mould
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Why IIM-A still has no chairman after 8 months
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BOOKS & IDEAS
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Subbarao vs UPA: The governor in his labyrinth
D Subbarao recounts in his book how P Chidambaram and Pranab Mukherjee constantly interfered in monetary policy decisions
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Book Extract: Mix and match
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STRATEGIST QUIZ
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The Strategist Quiz (#476)
Name this North American company that has been appointing a chief play officer after a stringent selection process since 2009? Also name its ...
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Answers to the Strategist quiz (#475)
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The Strategist Quiz (#473)
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