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June 06, 2018, Wednesday
Siemens' new ad campaign tells how it's helping firms innovate, cut costs
The campaign required stitching three different stories from respective verticals to bind a common purpose and vision
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June 06, 2018, Wednesday
What challenges finance firms face in adopting automation technologies
Developing countries like India too are embracing automation
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June 06, 2018, Wednesday
Technology revolution
AI is no longer rocket science; it's a simple play tool for curious problem solvers
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June 06, 2018, Wednesday
Marico's online-only play defies common logic: How will it pan out?
The FMCG company has launched its first digital-exclusive brand Studio X in an apparent bid to test the online market
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April 26, 2018, Thursday
Answers to The Strategist Quiz (#559)
Answers to The Strategist Quiz (#559)
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April 26, 2018, Thursday
After merger with Danone, Parag gets ready for pan-India dairy play
Managing two sets of supply chains - for milk and for milk-based value-added products - over a wider market will be a big ...
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April 25, 2018, Wednesday
Turning a market upside down: How Haier's new ad showcases USP of product
The company emphasises the fact that the campaign aims to shift focus from the "product" to "us as a nation"
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April 25, 2018, Wednesday
Factors that help women return to work post their maternity leave
From the employer's perspective managers validated that childcare and maternity are the key exit gates for women
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April 19, 2018, Thursday
Answers to The Strategist Quiz (#558)
Answers to The Strategist Quiz (#558)
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April 19, 2018, Thursday
How firms are deploying AI to manage employee productivity, skilling
The role of AI spans coaching, performance, learning, engagement and career growth
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April 19, 2018, Thursday
Bangalore tops as the highest paying city, standing at Rs 1.08 mn: Report
Chennai (Rs 0.8 million), Hyderabad (Rs 0.79 million) and Kolkata (Rs 0.72 million) are the other three Indian cities paying the ...
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April 19, 2018, Thursday
In latest TV ad, Rohit Sharma- endorsed VIP switches to mass appeal
In its latest TV campaign, Aristocrat targets a wider audience following a brand revamp and a new celebrity endorser
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April 19, 2018, Thursday
The consumer purchase cycle now has a rediscovering-the-buyer phase
The consumer purchase cycle now has a discover phase
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April 05, 2018, Thursday
Innovation a constant with Adobe, speeding it up is its new mantra
Over a third of the company's R&D is carried out in its Noida and Bengaluru labs.
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April 05, 2018, Thursday
Winning with cloud: Firms using AI, blockchain to drive revenue from data
Firms are starting to appreciate that cloud offers a new platform to drive revenue from data
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March 29, 2018, Thursday
New Alexa marketing campaign places it at the centre of family life
Amazon claims tens of thousands of Alexa-enabled devices have been sold off
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March 29, 2018, Thursday
Marketers value the proximity with consumers that new age media offers
Mobile marketing too is gaining momentum due to large user base as well as ease of access
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March 29, 2018, Thursday
Facebook data crisis hasn't spilled over to apps in Indian market for now
Online deal discovery platform Nearbuy is among a few apps that do not have a Facebook link or log in
