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June 06, 2018, Wednesday
Siemens' new ad campaign tells how it's helping firms innovate, cut costs
Thecampaignrequiredstitchingthreedifferentstoriesfromrespectiveverticalstobindacommonpurposeandvision
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June 06, 2018, Wednesday
What challenges finance firms face in adopting automation technologies
DevelopingcountrieslikeIndiatooareembracingautomation
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June 06, 2018, Wednesday
Technology revolution
AIisnolongerrocketscience;it'sasimpleplaytoolforcuriousproblemsolvers
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June 06, 2018, Wednesday
Marico's online-only play defies common logic: How will it pan out?
TheFMCGcompanyhaslauncheditsfirstdigital-exclusivebrandStudioXinanapparentbidtotesttheonlinemarket
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April 26, 2018, Thursday
After merger with Danone, Parag gets ready for pan-India dairy play
Managingtwosetsofsupplychains-formilkandformilk-basedvalue-addedproducts-overawidermarketwillbeabig ...
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April 25, 2018, Wednesday
Turning a market upside down: How Haier's new ad showcases USP of product
Thecompanyemphasisesthefactthatthecampaignaimstoshiftfocusfromthe"product"to"usasanation"
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April 25, 2018, Wednesday
Factors that help women return to work post their maternity leave
Fromtheemployer'sperspectivemanagersvalidatedthatchildcareandmaternityarethekeyexitgatesforwomen
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April 19, 2018, Thursday
How firms are deploying AI to manage employee productivity, skilling
TheroleofAIspanscoaching,performance,learning,engagementandcareergrowth
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April 19, 2018, Thursday
Bangalore tops as the highest paying city, standing at Rs 1.08 mn: Report
Chennai(Rs0.8million),Hyderabad(Rs0.79million)andKolkata(Rs0.72million)aretheotherthreeIndiancitiespayingthe ...
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April 19, 2018, Thursday
In latest TV ad, Rohit Sharma- endorsed VIP switches to mass appeal
InitslatestTVcampaign,Aristocrattargetsawideraudiencefollowingabrandrevampandanewcelebrityendorser
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April 19, 2018, Thursday
The consumer purchase cycle now has a rediscovering-the-buyer phase
Theconsumerpurchasecyclenowhasadiscoverphase
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April 05, 2018, Thursday
Winning with cloud: Firms using AI, blockchain to drive revenue from data
Firmsarestartingtoappreciatethatcloudoffersanewplatformtodriverevenuefromdata
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April 05, 2018, Thursday
Innovation a constant with Adobe, speeding it up is its new mantra
Overathirdofthecompany'sR&DiscarriedoutinitsNoidaandBengalurulabs.
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March 29, 2018, Thursday
New Alexa marketing campaign places it at the centre of family life
AmazonclaimstensofthousandsofAlexa-enableddeviceshavebeensoldoff
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March 29, 2018, Thursday
Marketers value the proximity with consumers that new age media offers
Mobilemarketingtooisgainingmomentumduetolargeuserbaseaswellaseaseofaccess
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March 29, 2018, Thursday
Facebook data crisis hasn't spilled over to apps in Indian market for now
OnlinedealdiscoveryplatformNearbuyisamongafewappsthatdonothaveaFacebooklinkorlogin
