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June 22, 2018, Friday
Zero11 tolerance: Brands take stock of hate speech and trolls
Byputtingtheirfootdownontoxiccontent,advertisersaresignallingwheretheirprioritieslieandtheircommitmenttotackle ...
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June 04, 2018, Monday
IPL 2018 winner: Dhoni-led CSK remains alive via events and social media
WhileCSKwererewardedwiththetrophy,prizemoneyandthetagofbeingathree-timeIPLchampion,thelatestwinisclearly ...
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May 14, 2018, Monday
Wholesalers can help FMCG firms expand sales, reach: Nielson India report
Expertshavedescribedthewholesalechannelasthebackboneofacompany'sdistributionnetworkwhenitcomestoreaching ...
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April 23, 2018, Monday
Martin Sorrell's exit from the Ad industry sets off questions about future
Sorrell'sexitwouldhavebeenabigdealatanypoint,butthemannerofhisdeparturehasamplifiedtheattention
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April 05, 2018, Thursday
Star India harnessing local actors to push viewership for IPL this year
DigitalplayersridetheIndianPremierLeagueroller-coasterwithpremiumservicesandentertainmentshows
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March 22, 2018, Thursday
Apollo Tyres bats for a goal to ride the growing popularity of football
Thetyremakerlookstoscoreafewpointsforitsbrandonthefootballfield,hopingtoridethegrowingpopularityofthe ...
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March 12, 2018, Monday
Westside speeds up, targets value shoppers; opens 20 stores in a year
Themulti-brandretailstoregetsaggressivewithcustomerretentionasitlookstobeatbackthecloutofsingle-brandlabels ...
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February 26, 2018, Monday
Is Tiger Balm set for a big leap in India with Alkem as its rider?
Legacybrand,TigerBalm,isoverhaulingitsimageandpositioninginanewalliancewiththepharmaceuticalmajor
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January 26, 2018, Friday
With non-metro markets in sight, Bombay Dyeing repacks its legacy
Oneofthecountry'soldestbusinessgroupslookstoreviveitsflagshipbrand,trainsitssightsonmillennialbuyersand ...
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August 01, 2017, Tuesday
Kaun Banega Crorepati keeps its eye on the game
SonyholdsthelicenceforKBC,anadaptationoftheBritishshow'Whowantstobeamillionaire?'
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June 01, 2017, Thursday
IPL 10 viewership jumps 24%
Morepeoplewatchedtheleaguein2017,butwith41%womenviewersthegenderskewpersisted
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May 29, 2017, Monday
Celebrities are helping stem cell firms rapidly grow the brand footprint
AishwaryaRai-BachchanandARRahmanareamongthemostvocalendorsersoftheservice
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May 24, 2017, Wednesday
A new map for Thomas Cook
Oldtravelbrandreinventsitselftocatertochangingcustomerexpectations
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May 22, 2017, Monday
While IT firms are on a firing spree, here's how Wipro is reinventing
Wiprodonsnewfaceforchangingtimes,hopestopushforthitsimageasdigitaltechservicesfirm
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May 11, 2017, Thursday
First Coldplay, then Justin Bieber: High ticket prices don't deter Indians
Livemusiceventsarepullingincrowdsandbrands;despiteticketpricesgoingupby33%
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May 04, 2017, Thursday
L&T Infotech hits the refresh button, rebrands itself as LTI
Withanewname,colourpaletteandbusinessfocus,L&TInfotechlookstobreakfreeofitspast
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May 02, 2017, Tuesday
Gaining in translation: Language users are blowing up internet in India
Drivingbrandstospeakmultipletonguesandrethinktheirdigitalmarketingplans
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April 27, 2017, Thursday
With new BS IV norms in place, Daimler Benz puts price before premium
Companygetsaggressivewithpricingandpositioning,andlookstoclosethegapwithrivals
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April 25, 2017, Tuesday
Small screen viewing goes beyond TV
TVviewingmorethanhalvesasviewersswitchtosmallerscreenstowatchfavouritesitcoms,sports
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April 20, 2017, Thursday
IPL draws a huge audience, breaks past records
Bysecondweek,IPLreachedmoreviewersthanithasdonecumulativelyinpast10seasons
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June 11, 2018, Monday
Mondelez seeks bigger space on online shelf, aims to boost sales
E-commerceisnowimportantforthechocolatemajorasIndiaisidentifiedasakeymarkettoachieveits$1billionglobal ...
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May 16, 2018, Wednesday
Pepperfry rethinks user experience, increases range of low-priced goods
Theonlinefurniturebrandincreasesitsrangeoflow-pricedgoods,positionsitselfasahomeanddecorsolutionsproviderasit ...
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May 03, 2018, Thursday
PepsiCo India brings back nostalgia: New 7Up bottles a retro look
Thenew7UppacksarebringingbacktheoldfamiliarFidoDido,oneoftheearlymascotstoclimbthepopularitychartsinthe ...
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April 05, 2018, Thursday
Pepsi's 'Fukrey' campaign shows how soft drinks are linked to food, friends
PepsihasropedintheFukreycastinitsnewcampaigntoshowhowthecarbonatedsoftdrinkislinkedtofoodandfriends
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April 05, 2018, Thursday
Hotstar, Jio ride IPL rollercoaster with paid services, entertainment shows
DigitalplayersridetheIndianPremierLeagueroller-coasterwithpremiumservicesandentertainmentshows
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March 20, 2018, Tuesday
Bollywood sets the tune for IPL 2018; Star India, BCCI team up for campaign
Asisthepracticeeveryyear,thereisananthemwovenaroundthecampaignthisyeartoo
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March 08, 2018, Thursday
Are brand campaigns more tactical than strategic about Women's Day?
Brandscontinuetobetactical,notstrategic;fallpreytostereotypesintheireffortstoalignwiththecauseofwomenaround ...
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February 24, 2018, Saturday
Education Alliance is trying to fix India's failing govt school system
Oftheexisting900,000governmentschoolsinthecountry,over350,000have50studentsorlesseven-whentheinfrastructure ...
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August 08, 2017, Tuesday
AND, W, Biba step up game as global brands go all out to woo customers
LastmonthAnitaDongreopenedherfirststoreinNewYork'sBroomeStreet,AnitaDongreGrassroot
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June 06, 2017, Tuesday
Honda powers up the brand list
Itkick-startsrallywiththeAfricaTwinmotorcycle;threemorelaunchesslatedfortheyear
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May 30, 2017, Tuesday
Amul builds its arsenal
GCMMFfocusesonsupplychains,processingtechnologyandpositioningthebrandasagloballabel
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May 25, 2017, Thursday
Vistara looks beyond pricing strategy to build its brand
Airlinepitchescomfort,moodlightingwithitsnewaircraft;bettingonpremiumcustomerexperience
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May 23, 2017, Tuesday
Battleground telecom
Deal-hungrycustomerswillforceAirtel,Vodafone,Jiotoraisethepitchonbrandpromotions
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May 16, 2017, Tuesday
Tata most valuable brand, Airtel at number 2
Tatagrouphasheldontotopspot,brandvaluedroppedby4%over2016:BrandFinanceIndia2017
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May 08, 2017, Monday
Tata Tea bats to keep its spot
Lookstoseparateitselffromthecrowdandreclaimitspositioningasasociallyresponsiblelabel
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May 03, 2017, Wednesday
Maruti clears the road for Dzire
Lookstoleverageitspopularitytopowerupnewlineofsedans,redefineidentity,revupsales
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May 01, 2017, Monday
Lenovo plays with add-ons
HowChinesehandsetmakerispushingbrandtransformationofMotorolatoMotoinIndianmarket
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April 26, 2017, Wednesday
Cashing in on celebrity avatars in the digital world
Agrowingfascinationforstarendorsersisgivingrisetoanewbreedofbrandambassadors
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April 24, 2017, Monday
Post-merger with associates, SBI rolls the branding juggernaut
Withaneyeforspotamongtop50globalbankingbrands,SBIsprucesuplogo,lookandpositioning
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April 20, 2017, Thursday
Brands ride the heat wave
ACmakersgetcreativewiththeiradvertising
