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June 11, 2020, Thursday
Hotels, travel brands pitch for a rebound as Covid-19 lockdown eases
As lockdown eases, ITC, Taj Hotels, Oyo, MakeMyTrip play up the safety line, bank on employee endorsements to rebuild trust in ...
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June 11, 2018, Monday
Mondelez seeks bigger space on online shelf, aims to boost sales
E-commerce is now important for the chocolate major as India is identified as a key market to achieve its $1 billion global ...
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May 16, 2018, Wednesday
Pepperfry rethinks user experience, increases range of low-priced goods
The online furniture brand increases its range of low-priced goods, positions itself as a home and decor solutions provider as it ...
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May 03, 2018, Thursday
PepsiCo India brings back nostalgia: New 7Up bottles a retro look
The new 7Up packs are bringing back the old familiar Fido Dido, one of the early mascots to climb the popularity charts in the ...
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April 05, 2018, Thursday
Pepsi's 'Fukrey' campaign shows how soft drinks are linked to food, friends
Pepsi has roped in the Fukrey cast in its new campaign to show how the carbonated soft drink is linked to food and friends
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April 05, 2018, Thursday
Hotstar, Jio ride IPL rollercoaster with paid services, entertainment shows
Digital players ride the Indian Premier League roller-coaster with premium services and entertainment shows
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March 20, 2018, Tuesday
Bollywood sets the tune for IPL 2018; Star India, BCCI team up for campaign
As is the practice every year, there is an anthem woven around the campaign this year too
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March 08, 2018, Thursday
Are brand campaigns more tactical than strategic about Women's Day?
Brands continue to be tactical, not strategic; fall prey to stereotypes in their efforts to align with the cause of women around ...
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February 24, 2018, Saturday
Education Alliance is trying to fix India's failing govt school system
Of the existing 900,000 government schools in the country, over 350,000 have 50 students or less even - when the infrastructure ...
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August 08, 2017, Tuesday
AND, W, Biba step up game as global brands go all out to woo customers
Last month Anita Dongre opened her first store in New York's Broome Street, Anita Dongre Grassroot
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June 06, 2017, Tuesday
Honda powers up the brand list
It kick-starts rally with the Africa Twin motorcycle; three more launches slated for the year
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May 30, 2017, Tuesday
Amul builds its arsenal
GCMMF focuses on supply chains, processing technology and positioning the brand as a global label
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May 25, 2017, Thursday
Vistara looks beyond pricing strategy to build its brand
Airline pitches comfort, mood lighting with its new aircraft; betting on premium customer experience
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May 23, 2017, Tuesday
Battleground telecom
Deal-hungry customers will force Airtel, Vodafone, Jio to raise the pitch on brand promotions
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May 16, 2017, Tuesday
Tata most valuable brand, Airtel at number 2
Tata group has held on to top spot, brand value dropped by 4% over 2016: Brand Finance India 2017
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May 08, 2017, Monday
Tata Tea bats to keep its spot
Looks to separate itself from the crowd and reclaim its positioning as a socially responsible label
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May 03, 2017, Wednesday
Maruti clears the road for Dzire
Looks to leverage its popularity to power up new line of sedans, redefine identity, rev up sales
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May 01, 2017, Monday
Lenovo plays with add-ons
How Chinese handset maker is pushing brand transformation of Motorola to Moto in Indian market
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April 26, 2017, Wednesday
Cashing in on celebrity avatars in the digital world
A growing fascination for star endorsers is giving rise to a new breed of brand ambassadors
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April 24, 2017, Monday
Post-merger with associates, SBI rolls the branding juggernaut
With an eye for spot among top 50 global banking brands, SBI spruces up logo, look and positioning
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June 22, 2018, Friday
Zero11 tolerance: Brands take stock of hate speech and trolls
By putting their foot down on toxic content, advertisers are signalling where their priorities lie and their commitment to tackle ...
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June 04, 2018, Monday
IPL 2018 winner: Dhoni-led CSK remains alive via events and social media
While CSK were rewarded with the trophy, prize money and the tag of being a three-time IPL champion, the latest win is clearly ...
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May 14, 2018, Monday
Wholesalers can help FMCG firms expand sales, reach: Nielson India report
Experts have described the wholesale channel as the backbone of a company's distribution network when it comes to reaching ...
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April 23, 2018, Monday
Martin Sorrell's exit from the Ad industry sets off questions about future
Sorrell's exit would have been a big deal at any point, but the manner of his departure has amplified the attention
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April 05, 2018, Thursday
Star India harnessing local actors to push viewership for IPL this year
Digital players ride the Indian Premier League roller-coaster with premium services and entertainment shows
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March 22, 2018, Thursday
Apollo Tyres bats for a goal to ride the growing popularity of football
The tyre maker looks to score a few points for its brand on the football field, hoping to ride the growing popularity of the ...
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March 12, 2018, Monday
Westside speeds up, targets value shoppers; opens 20 stores in a year
The multi-brand retail store gets aggressive with customer retention as it looks to beat back the clout of single-brand labels ...
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February 26, 2018, Monday
Is Tiger Balm set for a big leap in India with Alkem as its rider?
Legacy brand, Tiger Balm, is overhauling its image and positioning in a new alliance with the pharmaceutical major
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January 26, 2018, Friday
With non-metro markets in sight, Bombay Dyeing repacks its legacy
One of the country's oldest business groups looks to revive its flagship brand, trains its sights on millennial buyers and ...
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August 01, 2017, Tuesday
Kaun Banega Crorepati keeps its eye on the game
Sony holds the licence for KBC, an adaptation of the British show 'Who wants to be a millionaire?'
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June 01, 2017, Thursday
IPL 10 viewership jumps 24%
More people watched the league in 2017, but with 41% women viewers the gender skew persisted
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May 29, 2017, Monday
Celebrities are helping stem cell firms rapidly grow the brand footprint
Aishwarya Rai-Bachchan and A R Rahman are among the most vocal endorsers of the service
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May 24, 2017, Wednesday
A new map for Thomas Cook
Old travel brand reinvents itself to cater to changing customer expectations
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May 22, 2017, Monday
While IT firms are on a firing spree, here's how Wipro is reinventing
Wipro dons new face for changing times, hopes to push forth its image as digital tech services firm
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May 11, 2017, Thursday
First Coldplay, then Justin Bieber: High ticket prices don't deter Indians
Live music events are pulling in crowds and brands; despite ticket prices going up by 33%
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May 04, 2017, Thursday
L&T Infotech hits the refresh button, rebrands itself as LTI
With a new name, colour palette and business focus, L&T Infotech looks to break free of its past
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May 02, 2017, Tuesday
Gaining in translation: Language users are blowing up internet in India
Driving brands to speak multiple tongues and rethink their digital marketing plans
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April 27, 2017, Thursday
With new BS IV norms in place, Daimler Benz puts price before premium
Company gets aggressive with pricing and positioning, and looks to close the gap with rivals
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April 25, 2017, Tuesday
Small screen viewing goes beyond TV
TV viewing more than halves as viewers switch to smaller screens to watch favourite sitcoms, sports
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April 20, 2017, Thursday
IPL draws a huge audience, breaks past records
By second week, IPL reached more viewers than it has done cumulatively in past 10 seasons
