Advertising News
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March 20, 2020, Friday
Deep Dive with AKB - Corona virus and the economic contagion
Corona virus
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April 19, 2019, Friday
Mukesh Ambani's debt-fuelled bet on rising middle class is paying off
Asia's richest man has ambitions to take on Amazon.com Inc. and Walmart Inc. in India, where the power of the middle class is ...
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August 06, 2018, Monday
Trump admits son met with Russian to get information
Trump insisted in a tweet that he did not know at the time about the meeting between his son Donald Jr. and Natalia ...
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June 11, 2018, Monday
Mondelez seeks bigger space on online shelf, aims to boost sales
E-commerce is now important for the chocolate major as India is identified as a key market to achieve its $1 billion global ...
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April 25, 2018, Wednesday
Turning a market upside down: How Haier's new ad showcases USP of product
The company emphasises the fact that the campaign aims to shift focus from the "product" to "us as a nation"
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April 05, 2018, Thursday
Pepsi's 'Fukrey' campaign shows how soft drinks are linked to food, friends
Pepsi has roped in the Fukrey cast in its new campaign to show how the carbonated soft drink is linked to food and friends
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March 22, 2018, Thursday
Digital advancement: Brands focusing on in-house programmatic to raise RoI
As the programmatic industry is gaining traction in India, publishers are in a run to focus and streamline their process to ...
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March 15, 2018, Thursday
Digital campaign of Prega News: Lending ears to maternity blues
The ad is part of the brand's initiative encouraging corporates to make the workplace pregnancy-friendly
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March 07, 2018, Wednesday
PNB fraud: Jewellery export body for uniform lending rules at all banks
In a letter addressed to Arun Jaitley, GJEPC suggests a meeting should be convened of all bank chiefs
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January 26, 2018, Friday
With non-metro markets in sight, Bombay Dyeing repacks its legacy
One of the country's oldest business groups looks to revive its flagship brand, trains its sights on millennial buyers and ...
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June 01, 2017, Thursday
IPL 10 viewership jumps 24%
More people watched the league in 2017, but with 41% women viewers the gender skew persisted
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May 03, 2017, Wednesday
Sweet promise of an irresistible treat
DS Group's maiden TV ad for its Pulse candy tries to build mass connect
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April 18, 2017, Tuesday
IPL 2017: Amazon is riding the cricket fever with Chonkpur Cheetahs
E-commerce giant mixes fiction with reality in its IPL campaign, targets viewers in smaller towns
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March 01, 2017, Wednesday
Best foot forward
Bata is a household name in India, but despite an unmatched brand recall its "value-for-money" identity has not helped appeal to ...
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December 29, 2016, Thursday
The disruptive forces of 2016
The year has forced an overhaul within the advertising, marketing and branding community
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June 05, 2019, Wednesday
Where are the funds? Free public transport has appeal but doesn't add up
The biggest drawback to free public transport schemes is the lack of funds from fares to cover maintenance and upgrades
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August 06, 2018, Monday
Indians depend on political bodies, social networks to access govt services
People from different socio-economic groups, communities and educational levels approach for tasks that require state
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June 22, 2018, Friday
Zero11 tolerance: Brands take stock of hate speech and trolls
By putting their foot down on toxic content, advertisers are signalling where their priorities lie and their commitment to tackle ...
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May 21, 2018, Monday
NBCC enters road construction; gets Rs 20-bn contract in Uttarakhand
gets Rs 20-bn contract in Uttarakhand
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April 19, 2018, Thursday
In latest TV ad, Rohit Sharma- endorsed VIP switches to mass appeal
In its latest TV campaign, Aristocrat targets a wider audience following a brand revamp and a new celebrity endorser
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March 29, 2018, Thursday
Marketers value the proximity with consumers that new age media offers
Mobile marketing too is gaining momentum due to large user base as well as ease of access
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March 22, 2018, Thursday
Brand revamp: Yatra has Ranbir singing Bollywood tunes for loyalty
The TVCs promote eCash loyalty and also the airfare-drop protection feature, which shields buyers from fluctuations in prices of ...
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March 08, 2018, Thursday
Are brand campaigns more tactical than strategic about Women's Day?
Brands continue to be tactical, not strategic; fall prey to stereotypes in their efforts to align with the cause of women around ...
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February 21, 2018, Wednesday
Salon-ready hair: Livon sells its serum as an on-the-go alternative
Can't take your salon along? Carry your Livon serum for a hassle-free experience, suggests the brand's new ad campaign
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August 08, 2017, Tuesday
AND, W, Biba step up game as global brands go all out to woo customers
Last month Anita Dongre opened her first store in New York's Broome Street, Anita Dongre Grassroot
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May 31, 2017, Wednesday
Ad business worth Rs 1,500 cr changed hands this year
Advertisers' demand for more efficiency, tighter budgets prompt frantic reviews, pitches
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April 20, 2017, Thursday
Brands ride the heat wave
AC makers get creative with their advertising
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March 10, 2017, Friday
Note ban compressed two-wheeler volume in Nov-Jan: Icra
For 2017, Icra expects the domestic 2-wheeler industry to close the year with a growth of about 7-8%
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March 01, 2017, Wednesday
From delivery man to one of China's richest
Courier company he created navigated the shadows of border between China and Hong Kong
