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March 20, 2018, Tuesday
Bollywood sets the tune for IPL 2018; Star India, BCCI team up for campaign
As is the practice every year, there is an anthem woven around the campaign this year too
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March 15, 2018, Thursday
Digital campaign of Prega News: Lending ears to maternity blues
The ad is part of the brand's initiative encouraging corporates to make the workplace pregnancy-friendly
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March 15, 2018, Thursday
Metro Cash & Carry is wooing kirana store owners with doorstep delivery
Metro Cash and Carry has taken up a digitisation drive in two key markets-Karnataka and Andhra Pradesh-where it has six and four ...
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March 08, 2018, Thursday
Are brand campaigns more tactical than strategic about Women's Day?
Brands continue to be tactical, not strategic; fall prey to stereotypes in their efforts to align with the cause of women around ...
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February 26, 2018, Monday
Is Tiger Balm set for a big leap in India with Alkem as its rider?
Legacy brand, Tiger Balm, is overhauling its image and positioning in a new alliance with the pharmaceutical major
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February 21, 2018, Wednesday
Search intelligence: A strategic asset for marketers in the age of big data
Go beyond the initial term to think of the problem the audience is trying to solve
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January 26, 2018, Friday
With non-metro markets in sight, Bombay Dyeing repacks its legacy
One of the country's oldest business groups looks to revive its flagship brand, trains its sights on millennial buyers and ...
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August 01, 2017, Tuesday
Kaun Banega Crorepati keeps its eye on the game
Sony holds the licence for KBC, an adaptation of the British show 'Who wants to be a millionaire?'
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July 12, 2017, Wednesday
HMSI shifts focus from aggression to style in CB Shine SP ad campaign
Honda CB Shine contributes to 55% of Honda's motorcycle sales
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June 01, 2017, Thursday
IPL 10 viewership jumps 24%
More people watched the league in 2017, but with 41% women viewers the gender skew persisted
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May 31, 2017, Wednesday
Ad business worth Rs 1,500 cr changed hands this year
Advertisers' demand for more efficiency, tighter budgets prompt frantic reviews, pitches
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May 24, 2017, Wednesday
A new map for Thomas Cook
Old travel brand reinvents itself to cater to changing customer expectations
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May 11, 2017, Thursday
First Coldplay, then Justin Bieber: High ticket prices don't deter Indians
Live music events are pulling in crowds and brands; despite ticket prices going up by 33%
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May 10, 2017, Wednesday
Act now, plan later, document never
In the digital world, businesses can no longer wait to perfect product or services
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May 04, 2017, Thursday
L&T Infotech hits the refresh button, rebrands itself as LTI
With a new name, colour palette and business focus, L&T Infotech looks to break free of its past
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May 03, 2017, Wednesday
Sweet promise of an irresistible treat
DS Group's maiden TV ad for its Pulse candy tries to build mass connect
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May 03, 2017, Wednesday
Need to redefine marketing analytics
To begin with, identify the true indicators of performance
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May 01, 2017, Monday
Lenovo plays with add-ons
How Chinese handset maker is pushing brand transformation of Motorola to Moto in Indian market
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April 26, 2017, Wednesday
Cashing in on celebrity avatars in the digital world
A growing fascination for star endorsers is giving rise to a new breed of brand ambassadors
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April 18, 2017, Tuesday
Intex marches to the tune of the IPL trumpet
Looks to leverage association with Gujarat Lions, beat back advancing footprint of Chinese labels
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March 19, 2018, Monday
Aamir Khan replaces Ranveer Singh as Vivo India's brand ambassador
The announcement comes ahead of Vivo's planned launch of the V9 smartphone on March 23 in India
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March 15, 2018, Thursday
Gamification has potential to drive change programmes in organisations
This cognitive judo of battling distracting fun with purposeful fun can improve tough odds leaders face
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March 12, 2018, Monday
Westside speeds up, targets value shoppers; opens 20 stores in a year
The multi-brand retail store gets aggressive with customer retention as it looks to beat back the clout of single-brand labels ...
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March 07, 2018, Wednesday
PNB fraud: Jewellery export body for uniform lending rules at all banks
In a letter addressed to Arun Jaitley, GJEPC suggests a meeting should be convened of all bank chiefs
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February 21, 2018, Wednesday
Salon-ready hair: Livon sells its serum as an on-the-go alternative
Can't take your salon along? Carry your Livon serum for a hassle-free experience, suggests the brand's new ad campaign
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February 21, 2018, Wednesday
Virtual customer assistants help firms reduce calls by up to 79%
They also report increased customer satisfaction and a 33 per cent saving per voice engagement
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August 08, 2017, Tuesday
AND, W, Biba step up game as global brands go all out to woo customers
Last month Anita Dongre opened her first store in New York's Broome Street, Anita Dongre Grassroot
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July 26, 2017, Wednesday
Buy your way to growth in India
For consumer products companies, right capabilities will aid scalability
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June 06, 2017, Tuesday
Honda powers up the brand list
It kick-starts rally with the Africa Twin motorcycle; three more launches slated for the year
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May 31, 2017, Wednesday
Data-rich hotels wow guests
Hoteliers are extensively leveraging data analytics and artificial intelligence to drive business
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May 30, 2017, Tuesday
Amul builds its arsenal
GCMMF focuses on supply chains, processing technology and positioning the brand as a global label
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May 22, 2017, Monday
While IT firms are on a firing spree, here's how Wipro is reinventing
Wipro dons new face for changing times, hopes to push forth its image as digital tech services firm
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May 10, 2017, Wednesday
Indian Air Force: Batting for equality in the sky
IAF's new commercial inspires women to break free from traditional roles
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May 08, 2017, Monday
Tata Tea bats to keep its spot
Looks to separate itself from the crowd and reclaim its positioning as a socially responsible label
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May 03, 2017, Wednesday
Maruti clears the road for Dzire
Looks to leverage its popularity to power up new line of sedans, redefine identity, rev up sales
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May 03, 2017, Wednesday
TV preference shift
The decline in TV viewing over the past year tracks with a four-year trend
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May 03, 2017, Wednesday
Luring buyers across devices
Seamlessly integrating multiple devices is becoming the single most important strategy for retailers
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April 27, 2017, Thursday
With new BS IV norms in place, Daimler Benz puts price before premium
Company gets aggressive with pricing and positioning, and looks to close the gap with rivals
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April 20, 2017, Thursday
Brands ride the heat wave
AC makers get creative with their advertising
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April 18, 2017, Tuesday
IPL 2017: Amazon is riding the cricket fever with Chonkpur Cheetahs
E-commerce giant mixes fiction with reality in its IPL campaign, targets viewers in smaller towns
