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June 11, 2020, Thursday
Hotels, travel brands pitch for a rebound as Covid-19 lockdown eases
As lockdown eases, ITC, Taj Hotels, Oyo, MakeMyTrip play up the safety line, bank on employee endorsements to rebuild trust in ...
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November 28, 2019, Thursday
Axis Bank Q2 results preview: Here's what leading brokerages expect
Axis Bank Q2 results preview: Here's what leading brokerages expect
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June 05, 2019, Wednesday
Where are the funds? Free public transport has appeal but doesn't add up
The biggest drawback to free public transport schemes is the lack of funds from fares to cover maintenance and upgrades
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March 19, 2019, Tuesday
Jet Airways now operating only 41 aircraft, could reduce further: DGCA
The airline cannot put pilots and cabin crew on duty if they have reported stress of any kind, it said
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March 19, 2019, Tuesday
Top 10 biz headlines: Jet crisis deepens, L&T mounts Mindtree bid, and more
Top 10 biz headlines: Jet crisis deepens, L&T mounts Mindtree bid, and more
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August 06, 2018, Monday
Indians depend on political bodies, social networks to access govt services
People from different socio-economic groups, communities and educational levels approach for tasks that require state
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June 22, 2018, Friday
Zero11 tolerance: Brands take stock of hate speech and trolls
By putting their foot down on toxic content, advertisers are signalling where their priorities lie and their commitment to tackle ...
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June 11, 2018, Monday
Mondelez seeks bigger space on online shelf, aims to boost sales
E-commerce is now important for the chocolate major as India is identified as a key market to achieve its $1 billion global ...
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June 06, 2018, Wednesday
What challenges finance firms face in adopting automation technologies
Developing countries like India too are embracing automation
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June 04, 2018, Monday
IPL 2018 winner: Dhoni-led CSK remains alive via events and social media
While CSK were rewarded with the trophy, prize money and the tag of being a three-time IPL champion, the latest win is clearly ...
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May 16, 2018, Wednesday
Pepperfry rethinks user experience, increases range of low-priced goods
The online furniture brand increases its range of low-priced goods, positions itself as a home and decor solutions provider as it ...
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April 26, 2018, Thursday
After merger with Danone, Parag gets ready for pan-India dairy play
Managing two sets of supply chains - for milk and for milk-based value-added products - over a wider market will be a big ...
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April 25, 2018, Wednesday
Factors that help women return to work post their maternity leave
From the employer's perspective managers validated that childcare and maternity are the key exit gates for women
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April 19, 2018, Thursday
How firms are deploying AI to manage employee productivity, skilling
The role of AI spans coaching, performance, learning, engagement and career growth
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April 19, 2018, Thursday
In latest TV ad, Rohit Sharma- endorsed VIP switches to mass appeal
In its latest TV campaign, Aristocrat targets a wider audience following a brand revamp and a new celebrity endorser
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April 05, 2018, Thursday
Pepsi's 'Fukrey' campaign shows how soft drinks are linked to food, friends
Pepsi has roped in the Fukrey cast in its new campaign to show how the carbonated soft drink is linked to food and friends
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April 05, 2018, Thursday
Hotstar, Jio ride IPL rollercoaster with paid services, entertainment shows
Digital players ride the Indian Premier League roller-coaster with premium services and entertainment shows
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March 29, 2018, Thursday
Marketers value the proximity with consumers that new age media offers
Mobile marketing too is gaining momentum due to large user base as well as ease of access
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March 22, 2018, Thursday
Digital advancement: Brands focusing on in-house programmatic to raise RoI
As the programmatic industry is gaining traction in India, publishers are in a run to focus and streamline their process to ...
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March 22, 2018, Thursday
Apollo Tyres bats for a goal to ride the growing popularity of football
The tyre maker looks to score a few points for its brand on the football field, hoping to ride the growing popularity of the ...
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March 20, 2020, Friday
Deep Dive with AKB - Corona virus and the economic contagion
Corona virus
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July 29, 2019, Monday
Vodafone Idea plunges
Vodafone Idea plunges
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April 19, 2019, Friday
Mukesh Ambani's debt-fuelled bet on rising middle class is paying off
Asia's richest man has ambitions to take on Amazon.com Inc. and Walmart Inc. in India, where the power of the middle class is ...
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March 19, 2019, Tuesday
Mukesh ambani get helps to anil
Mukesh ambani get helps to anil
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March 14, 2019, Thursday
Boeing's $600-bn orders at risk as clients rethink 737 Max purchases
Boeing's $600-bn orders at risk as clients rethink 737 Max purchases
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August 06, 2018, Monday
Trump admits son met with Russian to get information
Trump insisted in a tweet that he did not know at the time about the meeting between his son Donald Jr. and Natalia ...
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June 11, 2018, Monday
Sky's the limit for Qatar Airways as it pins hope on Indian market
The airline is pinning its hopes on the country's hyper-competitive domestic aviation market to see off global rivals Etihad and ...
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June 06, 2018, Wednesday
Siemens' new ad campaign tells how it's helping firms innovate, cut costs
The campaign required stitching three different stories from respective verticals to bind a common purpose and vision
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June 06, 2018, Wednesday
Marico's online-only play defies common logic: How will it pan out?
The FMCG company has launched its first digital-exclusive brand Studio X in an apparent bid to test the online market
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May 21, 2018, Monday
NBCC enters road construction; gets Rs 20-bn contract in Uttarakhand
gets Rs 20-bn contract in Uttarakhand
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May 14, 2018, Monday
Wholesalers can help FMCG firms expand sales, reach: Nielson India report
Experts have described the wholesale channel as the backbone of a company's distribution network when it comes to reaching ...
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April 25, 2018, Wednesday
Turning a market upside down: How Haier's new ad showcases USP of product
The company emphasises the fact that the campaign aims to shift focus from the "product" to "us as a nation"
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April 19, 2018, Thursday
CRISIL SME trackrer: Trailing B-schools have their task cut out
All this limits other B-schools from imparting quality education and achieving desired outcomes (lucrative placements), leading ...
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April 19, 2018, Thursday
Bangalore tops as the highest paying city, standing at Rs 1.08 mn: Report
Chennai (Rs 0.8 million), Hyderabad (Rs 0.79 million) and Kolkata (Rs 0.72 million) are the other three Indian cities paying the ...
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April 19, 2018, Thursday
The consumer purchase cycle now has a rediscovering-the-buyer phase
The consumer purchase cycle now has a discover phase
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April 05, 2018, Thursday
Star India harnessing local actors to push viewership for IPL this year
Digital players ride the Indian Premier League roller-coaster with premium services and entertainment shows
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March 29, 2018, Thursday
New Alexa marketing campaign places it at the centre of family life
Amazon claims tens of thousands of Alexa-enabled devices have been sold off
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March 22, 2018, Thursday
How tio ride out Ola-Uber drivers dissent: By changing pricing strategy
Ola, Uber say initiatives in place to satisfy interests of driver partners, but changing pricing to create a self-sustaining ...
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March 22, 2018, Thursday
Brand revamp: Yatra has Ranbir singing Bollywood tunes for loyalty
The TVCs promote eCash loyalty and also the airfare-drop protection feature, which shields buyers from fluctuations in prices of ...
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March 20, 2018, Tuesday
Bollywood sets the tune for IPL 2018; Star India, BCCI team up for campaign
As is the practice every year, there is an anthem woven around the campaign this year too
