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Business Standard

Indian rapper bhola sets viewer record but YouTube Test

dshah broke a record even Taylor Swift couldn't touch. The clip, a dancehall romp, was seen 75 million times in one day, eclipsing a mark set by Korean boy band BTS in April.

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Narendra Modi dubara | Rahuram Rajan | rahul gandhi

Within 24 hours of posting his video “Paagal” to YouTube, Indian rapper Badshah broke a record even Taylor Swift couldn’t touch. The clip, a dancehall romp, was seen 75 million times in one day, eclipsing a mark set by Korean boy band BTS in April.

But then a funny thing happened: YouTube declined to credit the Sony Music artist. Since introducing a new way to premiere videos last year, the Google-owned site has trumpeted the setting of every new record, from Ariana Grande’s “thank u next” to Blackpink’s “Kill This Love,” ...

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First Published: Thu, August 01 2019. 10:42 IST
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