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Wine consumers

It would be interesting to see how habits and attitudes towards wine change over the next five to ten years

Alok Chandra 

Alok Chandra

People who drink wine in India come in all shapes, sizes, genders, and income levels: from those who are happy with "port-style" Goan wines selling for below Rs 200 per bottle all the way up to those who think nothing of laying out upwards of Rs 5,000 per bottle for their wines.

So it's surprising that to date I've not come across any survey of wine consumers - even a "Habits & Attitudes" type research of the sort so beloved of FMCG marketing companies. Perhaps the market is still too small to justify the cost of such a survey, or perhaps research has been done ...

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First Published: Sat, July 09 2016. 00:07 IST