You are here: Home » Specials ยป Brand-W
Business Standard

Kaun Banega Crorepati keeps its eye on the game

Sony holds the licence for KBC, an adaptation of the British show 'Who wants to be a millionaire?'

Urvi Malvania  |  Mumbai 

In its ninth season, Kaun Banega Crorepati (KBC) is cutting out the frills from the quiz show.

No movie promotions, no celebrity participants, no song and dance, just an hour of questions and answers with Amitabh Bachchan as the host and the hot seat as the star, is how Sony Entertainment Television (SET) is reimagining its tentpole property; taking it back to its original format and hoping thereby that this will help the show buck the general decline in viewership for reality shows. “Over the past few years, reality shows, existing ones more so, have seen some stagnation or ...

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Tue, August 01 2017. 22:33 IST