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Infrastructure can't slow down march of mobile: Travis Johnson

Interview with Global president, Ansible

Ritwik Sharma 

Consumers are way ahead of marketers. So there's a supply and demand imbalance at the moment, Travis Johnson tells Ritwik Sharma What are the basic ways in which mobile marketers can ensure customers want to engage with companies and their content more than resorting to ad blocking? One of the benefits of mobile advertising is you can go beyond advertising.

People are blocking ads, like banners and typical executions that aren't interesting or adding value. When we look at statistics, rich media ads where people can play a video, share it or add appointment to a calendar are far ...

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First Published: Wed, August 31 2016. 21:45 IST