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Google brands its service in pixels

The search giant bets on the popularity of its services in India to push Pixel

Alnoor Peermohamed  |  Bengaluru 

Alnoor Peermohamed

Google Pixel (Photo: madeby.google.com) When Google launched Pixel in India, the fastest growing market for smartphones in the world, in October this year, it spared no expenses for its campaign. A big splash in leading national dailies with hoardings in high visibility zones in the metros and digital and television spots, the tech titan went all out to grab customer attention.

But the high decibel campaign did not quite deliver what Google expected, for someone on the team got their facts in a twist. The ad showed Google Assistant responding to a user’s query about a ...

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First Published: Wed, December 21 2016. 22:35 IST