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Brands bring it on at Rio

Edelweiss, Tata Salt, Amul, Samsung and a clutch of other companies commit close to Rs 10 cr for the Olympics, look at ways to maximise viewer interest and involvement

Urvi Malvania  |  Mumbai 

It is hard to find heartening news about the Rio Olympics.

Doping scandals, the Indian hockey team's fight for a television set and of course, the usual exchange of words between the country's tennis stars over who will (or won't) Leander Paes's partner at the doubles games have grabbed public attention as have stories about the abysmal conditions at the Games village in Rio and the overall ineptitude of the organisers. But, there is a bright side to the story on the Indian front: For the first time ever, the largest ever contingent to the Games has around six official brand ...

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First Published: Sun, August 07 2016. 21:30 IST