You are here: Home » Specials ยป Brand-W
;
Business Standard

Brands bring it on at Rio

Edelweiss, Tata Salt, Amul, Samsung and a clutch of other companies commit close to Rs 10 cr for the Olympics, look at ways to maximise viewer interest and involvement

Urvi Malvania  |  Mumbai 

It is hard to find heartening news about the Rio Olympics.

Doping scandals, the Indian hockey team's fight for a television set and of course, the usual exchange of words between the country's tennis stars over who will (or won't) Leander Paes's partner at the doubles games have grabbed public attention as have stories about the abysmal conditions at the Games village in Rio and the overall ineptitude of the organisers. But, there is a bright side to the story on the Indian front: For the first time ever, the largest ever contingent to the Games has around six official brand ...

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.


We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Sun, August 07 2016. 21:30 IST