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Zero tolerance: Brands take stock of hate speech and trolls

By putting their foot down on toxic content, advertisers are signalling where their priorities lie and their commitment to tackle the issue head on

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  Earlierthisyear,twooftheworld’slargestconsumergoodscompanies—Procter&GambleandUnilever—didsomethingunusual.TheysaidtheywouldgetoffonlineplatformsthathadtoxiccontentincludingGoogle,FacebookandYoutube.Thestatementputthespotlightfirmlyonanissuefermentingforlong.   Whilesocialmediabridgesthegapbetweenbrandsandconsumers,italsoattimesleavesatrailofbacklashandtrolls.Insomecases,brandmessagescouldbesittingnexttocontentthatisdiscriminatoryorpornographicorhasterror ...