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Post-merger with associates, SBI rolls the branding juggernaut

With an eye for spot among top 50 global banking brands, SBI spruces up logo, look and positioning

SBI, SBI logo, SBI brand, SBI employees
SBI office

“We have to be many things for many people,” says Arundhati Bhattacharya, chairman of State Bank of India (SBI) as she lays out the details of how the country’s largest bank is getting ready to put its best face forward at home and for the world. With a new look, fresh global positioning and a more aggressive approach towards service, SBI is hoping to put the brand above the bank’s association with bad loans and poor attitude. Post the merger of five banks unto itself, SBI is now part of a hallowed club of global suits. With a balance sheet size of Rs 41 ...