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Pricing not differentiator in 4G: Vodafone CEO

To spend around Rs 8,000 crore this year on network expansion and upgradation

Pricing is not a differentiator in 4G: Vodafone MD

With a data price war begun by Mukesh Ambani with the announcement of fourth-generation technology (4G) services by Reliance Jio, Vodafone India chief executive Sunil Sood said pricing would not be a differentiator. Sood announced Vodafone’s 4G foray into Gujarat with its launch in this city on the 1,800 MHz band, to be followed by 206 other cities by year-end. “Pricing is the easiest thing to change. It is not a barrier to entry. Pricing is not a differentiator for anybody (in 4G). We will continue to remain competitive and provide superior customer service,” he ...