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Pricing not differentiator in 4G: Vodafone CEO

To spend around Rs 8,000 crore this year on network expansion and upgradation

Pricing is not a differentiator in 4G: Vodafone MD

WithadatapricewarbegunbyMukeshAmbaniwiththeannouncementoffourth-generationtechnology(4G)servicesbyRelianceJio,VodafoneIndiachiefexecutiveSunilSoodsaidpricingwouldnotbeadifferentiator.SoodannouncedVodafone’s4GforayintoGujaratwithitslaunchinthiscityonthe1,800MHzband,tobefollowedby206othercitiesbyyear-end. “Pricingistheeasiestthingtochange.Itisnotabarriertoentry.Pricingisnotadifferentiatorforanybody(in4G).Wewillcontinuetoremaincompetitiveandprovidesuperiorcustomerservice,”he ...