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Olympics breaches the urban-rural divide

Audiences in rural and urban territories were almost at par according to BARC data, dispelling notions that the Games are just an urban sport

Olympics breaches the urban-rural divide

Afterawobblystart,forIndianathletesandbroadcasterStarIndia,Indiafinishedits2016Olympicscampaignonanoptimisticnote.AsplayersensuredtheIndiancontingentdidn'treturnemptyhanded,viewershipnumbersescalatedinurbanandruralIndia,indicatingthatnothingunitesthecountrymorethansportsandnationalisticfervour.TheOlympicsgarnered477.6millionimpressions(totalnumberoftune-insforthelivetelecast)acrosstheninechannelsitwasavailableon(eightchannelsunderStarSportsandDD)inIndia. Interestingly,theurban-ruraldividethatis ...