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Keeping the flock together

Maruti Suzuki is taking on the challenge of engaging second- and third-generation dealers with plans of newer retail formats

A Nexa outlet in Thane run by Mumbai-based retailer Autovista
A Nexa outlet in Thane run by Mumbai-based retailer Autovista

India's largest carmaker is at the steering wheel to dodge a unique hurdle - keeping the young flock of retailers together. Maruti Suzuki, which has been in the business of car manufacturing and retailing for over three decades, is witnessing the emergence of the second and even third generation at many dealerships. But characteristic of the present times, some of them are being wooed by the new-age retail opportunities and do not view car retailing as their cup of tea. "We are in the market for over three decades now. At many of our dealerships, the second generation has ...