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Keeping the flock together

Maruti Suzuki is taking on the challenge of engaging second- and third-generation dealers with plans of newer retail formats

A Nexa outlet in Thane run by Mumbai-based retailer Autovista
A Nexa outlet in Thane run by Mumbai-based retailer Autovista

India'slargestcarmakerisatthesteeringwheeltododgeauniquehurdle-keepingtheyoungflockofretailerstogether.MarutiSuzuki,whichhasbeeninthebusinessofcarmanufacturingandretailingforoverthreedecades,iswitnessingtheemergenceofthesecondandeventhirdgenerationatmanydealerships.Butcharacteristicofthepresenttimes,someofthemarebeingwooedbythenew-ageretailopportunitiesanddonotviewcarretailingastheircupoftea. "Weareinthemarketforoverthreedecadesnow.Atmanyofourdealerships,thesecondgenerationhas ...