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The age of offensive ads

In a bid to grab attention and get the chatter going on social media, advertisements are getting edgier, but they are also offending more people more easily

The age of offensive ads

It takes very little to start a fire on the internet. Ask India's new economy companies that seem to have mastered the art, with the latest controversy being stirred by India's largest e-commerce marketplace Flipkart. Its recent campaign has offended the Gorkha community - they have objected to being cast in a stereotype that they have long struggled to overcome. The protests first erupted on the Internet and then, following a by now familiar trail, stepped offline and ended up as a plea in the courts. While Flipkart has amended the advertisement to remove the depiction of the ...