Logo


The age of offensive ads

In a bid to grab attention and get the chatter going on social media, advertisements are getting edgier, but they are also offending more people more easily

The age of offensive ads

Ittakesverylittletostartafireontheinternet.AskIndia'sneweconomycompaniesthatseemtohavemasteredtheart,withthelatestcontroversybeingstirredbyIndia'slargeste-commercemarketplaceFlipkart.ItsrecentcampaignhasoffendedtheGorkhacommunity-theyhaveobjectedtobeingcastinastereotypethattheyhavelongstruggledtoovercome.TheprotestsfirsteruptedontheInternetandthen,followingabynowfamiliartrail,steppedofflineandendedupasapleainthecourts. WhileFlipkarthasamendedtheadvertisementtoremovethedepictionofthe ...