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How Renault put itself back in the game

The French car maker has gained a firm footing in the small car segment, and is well on its way to becoming the topmost European car brand in the country

Renault, Kwid, Sumit Sawhney, Rafael Treguer,
Renault India CEO & MD Sumit Sawhney (left) with Vice-president (sales & marketing) Rafael Treguer at the launch of the Kwid in New Delhi

BarelyacoupleofmonthsafterhewaselevatedtothepositionofRenault'schiefexecutiveandmanagingdirectorofIndiaoperationsinearly2014,SumitSawhneysharedamid-termplanwiththevariousstakeholders.HeclaimedthatRenaultwillbethetopmostEuropeanbrandinIndiawitha5percentmarketsharebytheendof2017. TheFrenchcarmakerhadjustabout2percentshareintheIndianpassengervehiclemarketin2013andmostdidnotbuySawhney'sclaims. InJune2016,Renault'sshareintheIndianpassengervehicle(cars,utilityvehiclesandvans)market ...