How Renault put itself back in the game

The French car maker has gained a firm footing in the small car segment, and is well on its way to becoming the topmost European car brand in the country

Renault, Kwid, Sumit Sawhney, Rafael Treguer,
Renault India CEO & MD Sumit Sawhney (left) with Vice-president (sales & marketing) Rafael Treguer at the launch of the Kwid in New Delhi

Barely a couple of months after he was elevated to the position of Renault's chief executive and managing director of India operations in early 2014, Sumit Sawhney shared a mid-term plan with the various stakeholders. He claimed that Renault will be the topmost European brand in India with a 5 per cent market share by the end of 2017. The French car maker had just about 2 per cent share in the Indian passenger vehicle market in 2013 and most did not buy Sawhney's claims. In June 2016, Renault's share in the Indian passenger vehicle (cars, utility vehicles and vans) market ...