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Airbnb romances the Indian traveller

The company brings its global campaign to India, looks for trust and a way to grow its business in the country

Airbnb, branding, style,
India is one of eight countries where Airbnb has launched its global campaign, its first branding initiative since the company entered the country in 2011

Forclosetoamonth,Airbnb'smultimediacampaign'Don'tgothere.Livethere'hasstareddownbillboardsandthefrontpagesofnationalmediainthecountry.Partofitsglobalcampaign,thisisthefirsttimesincetheCalifornia-basedcompanysetupshopinIndiain2011thatithasflexeditsadvertisingmuscleinthecountry.Whilethecompanysaysitwaswaitingtogetthetimingright,marketandindustrysourcesbelievethatAirbnbiskickingupthedusttogetitsbusinessgoinginacountrythathasbeenlaxinjumpingontothehomestayopportunity.Andnowwith ...