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Out-of-home thinks out of the box

A band of start-ups is using technology to change the rules of outdoor advertising, opening up the market for brands in Tier II and III towns

Out-of-home thinks out of the box

ReadthePitchMadisonAdvertisingReportfor2016andonenumberthatstandsoutistherisingcloutofoutdooradvertising.Themarketgrewby14percentin2015toRs2,665croreandin2016,isexpectedtogrowat13percent."Higheradoptionofdigitalandtechnologyandgreateruseoftransitmediawillbeseenin2016,whenthetotaloutdooradvertisingmarketisexpectedtocrossRs3,000crore,"thereportsaid.Asmoreandmoreadvertisers(especiallyonlineandmassmarketbrands)seektobuildtheirofflinepresence,agroupofstart-upsareusingtechnologyanddata ...