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Out-of-home thinks out of the box

A band of start-ups is using technology to change the rules of outdoor advertising, opening up the market for brands in Tier II and III towns

Out-of-home thinks out of the box

Read the Pitch Madison Advertising Report for 2016 and one number that stands out is the rising clout of outdoor advertising. The market grew by 14 per cent in 2015 to Rs 2,665 crore and in 2016, is expected to grow at 13 per cent. "Higher adoption of digital and technology and greater use of transit media will be seen in 2016, when the total outdoor advertising market is expected to cross Rs 3,000 crore," the report said. As more and more advertisers (especially online and mass market brands) seek to build their offline presence, a group of start-ups are using technology and data ...