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For major e-commerce players, discounts still the way forward

Some believe discounting is a flawed business model and would not help these companies and their balance sheets

Discounting still the name of the game for e-commerce

Itisstilldiscountsthate-commerceplayershavetorelyontobringincustomers,thoughtheymightclaimotherwise. Inthelastfewmonths,e-commerceplayersacrosstheboardfacingheatfrominvestors,havecomeoutandsaidthattheyhaveaneyeonprofitabilityandhavegonedownondiscounts.Howevere-commercemarketplaces,cabaggregators,mobilewallets,e-grocers,restaurantsearchanddeliveryportals,travelwebsitesareallonadailybasissendingoutmails,SMSmessages,notificationsonappsonvariousdiscountsoffered. WhileonlinemarketplacegiantFlipkart ...