For major e-commerce players, discounts still the way forward

Some believe discounting is a flawed business model and would not help these companies and their balance sheets

Discounting still the name of the game for e-commerce

It is still discounts that e-commerce players have to rely on to bring in customers, though they might claim otherwise. In the last few months, e-commerce players across the board facing heat from investors, have come out and said that they have an eye on profitability and have gone down on discounts. However e-commerce marketplaces, cab aggregators, mobile wallets, e-grocers, restaurant search and delivery portals, travel websites are all on a daily basis sending out mails, SMS messages, notifications on apps on various discounts offered. While online marketplace giant Flipkart ...