You are here: Home » Opinion ยป Letters
;
Business Standard

Letters: Celebrities are liable

Business Standard  |  New Delhi 

Hemant Misra seems to be batting for celebrities in his piece, "Why guide when you can penalise?" (September 1) by inventing alibis for the lack of government guidelines on the matter of celebrity endorsements.

In a democracy like India everyone is entitled to have a different opinion, but this often leads to such a paradoxical situation that we are influenced to accept certain things even if the facts speak otherwise.

Celebrity endorsements have become a bone of contention due to the fact that some of the nationally advertised products do not pass the real test of reliability and customer satisfaction. Unsuspecting consumers often take at face value what well-known personalities, who often act as brand ambassadors, promote in the advertisements.

The key concern is that these celebrities have made deep inroads into the world of food, health and inhabitation and the most alluring zone, cosmetics. Can Misra justify the endorsement of products, which are injurious to health, by some of them knowing well their harmful effects on health? Is a top-rated celebrity justified in endorsing the purity of a product without first verifying the claim herself?

Many a health-related product advertised by a celebrity claims to produce magical results in a few seconds. How can celebrities take for granted the concerns of the common man in this respect? They are not doing charity through their appearance in the ads, are they? Somebody should be held responsible for what is being peddled to the public through the prism of advertisements.

What is wrong if we, too, emulate the practices followed in several parts of the world, whereby celebrities are held liable if they influence the choices made by ordinary people to their detriment? It is naive to assume that bringing in guidelines, as Misra suggests, will make a real difference in our country.

S Kumar New Delhi

Letters can be mailed, faxed or e-mailed to:
The Editor, Business Standard
Nehru House, 4 Bahadur Shah Zafar Marg
New Delhi 110 002
Fax: (011) 23720201
E-mail: letters@bsmail.in
All letters must have a postal address and telephone number

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.


We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Thu, September 01 2016. 21:02 IST
RECOMMENDED FOR YOU