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Celebrity Endorsement

Business Standard  |  New Delhi 

Hemant Misra seems to be batting for celebrities in his piece, "Why guide when you can penalise?" (September 1) by inventing alibis for the lack of government guidelines on the matter of celebrity endorsements.

In a democracy like India everyone is entitled to have a different opinion, but this often leads to such a paradoxical situation that we are influenced to accept certain things even if the facts speak otherwise. Celebrity endorsements have become a bone of contention due to the fact that some of the nationally advertised products do not pass the real test of reliability and ...

First Published: Thu, September 01 2016. 21:02 IST
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