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Desperate marketing

Business Standard  |  New Delhi 

Real estate developers in Mumbai are a desperate lot, with customers shying away from new investments citing high prices. This is leading developers to try every trick in the book to woo consumers. But here's one developer which took the proverbial cake: It sent out a text message to prospective customers saying company executives would pick up and drop them from their homes for a site visit at a distant suburb, with a lunch thrown in between. As they say, desperate times call for desperate measures.

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First Published: Thu, September 01 2016. 21:04 IST
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