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Ad revenue growth in FY17 trigger for Sun TV

It has been muted for past three quarters; however, Q1 results in line with expectations

Ram Prasad Sahu  |  Mumbai 

The Sun TV Network scrip slipped four per cent this week after its advertising growth in the June quarter fell 2.7 per cent over a year to Rs 315 crore, due to a decline in ratings in non-Tamil markets. There has been pressure on ad revenue growth over the past couple of quarters, with the March quarter recording a 5.6 per cent fall, while the December quarter saw a growth of 3.9 per cent.

Despite the strong showing in the first two quarters of FY16, which saw ad revenue growth of 15 per cent each, the metric for FY16 was at 6.6 per cent. Analysts have, thus, cut their advertising ...

First Published: Thu, August 25 2016. 21:35 IST
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