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Investing in innovation

Mutual funds are going off the beaten track to connect with customers, though the results have been mixed. While some have worked well, others have not gained as much traction


BS  |  Indore 

The mutual fund industry may be going through tough times but this does not seem to have slowed down the players who have come up with several interesting innovations and measures in the last few years.

Some of these include the use of mobile phones to carry out mutual fund transactions; allowing easier redemptions by linking funds to a debit card; allowing investment in gold exchange traded funds even without a demat account as well as bringing in a protection angle to investments to take on rivals in the insurance space. However, it's a fair bet that most investors ...

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First Published: Mon, September 14 2020. 17:22 IST