You are here: Home » Management » Features » Marketing
Business Standard

PVR gets the show on the road

The chain experiments with movie-viewing experiences to cater to audiences in every price segment

Topics
Pvr

Urvi Malvania  |  Mumbai 

The largest multiplex chain in the country with more than 550 screens, PVR is looking to build a brand that does more than just screen movies.

It is consolidating the different properties in its portfolio to create a suite of brands that offers audiences choices based on price and experience, not merely the movies they watch. This involves not only renaming and rebranding the acquired properties from Cinemax (2012) and DT Cinemas (2015), but also creating different value propositions for its 13 sub brands (categorised according to price, seat quality, food and beverage selections and other ...

First Published: Thu, July 14 2016. 20:52 IST
RECOMMENDED FOR YOU


Notice: Undefined property: stdClass::$canonicalUrl in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 449

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Warning: file_get_contents(/usr2/data/content/bs/article/16/07/116032200089.json): failed to open stream: No such file or directory in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 1130

Warning: file_get_contents(/usr2/data/content/bs/article/16/07/116050700038.json): failed to open stream: No such file or directory in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 1130

Warning: file_get_contents(/usr2/data/content/bs/article/16/07/116060100313.json): failed to open stream: No such file or directory in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 1130

Warning: file_get_contents(/usr2/data/content/bs/article/16/07/116061300755.json): failed to open stream: No such file or directory in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 1130

Warning: file_get_contents(/usr2/data/content/bs/article/16/07/116022201032.json): failed to open stream: No such file or directory in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 1130