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In latest TV ad, Rohit Sharma- endorsed VIP switches to mass appeal

In its latest TV campaign, Aristocrat targets a wider audience following a brand revamp and a new celebrity endorser

Ritwik Sharma 

Mumbai Indians' coach Ricky Ponting and captain Rohit Sharma addressing a press conference in Mumbai (pic: Kamlesh Pednekar) When it comes to appealing to a mass audience, the “durability” of durable goods tops all other factors.

This is evident in a new TV commercial (TVC) aired by leading luggage manufacturer VIP Industries for its brand, Aristocrat. The advertisement stars cricketer Rohit Sharma, one of the cricketing duo (the other being Ravichandran Ashwin) who were signed up as celebrity endorsers by VIP over a year ...

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First Published: Thu, April 19 2018. 06:45 IST