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Balki: The man for all brands

As Balki bows out, his work with Indian brands will be his legacy, say clients and colleagues

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Balki

Urvi Malvania & Arnab Dutta  |  Mumbai/New Delhi 

There are many stories about the man who has spent close to three decades in advertising. Some speak about his feisty battles with the industry and others about his aggressive streak even when he was a newbie in the industry.

But author and veteran adman Ambi Parameswaran says that one of his greatest qualities was that he was that rare ad professional who did not chase awards. "He focused his energies on solving client and brand problems with great ads," he says. Balki worked on a long list of brands, notably with HUL, Titan, Micromax, Saint Gobain, Maruti, Havells and Google ...

First Published: Wed, August 10 2016. 20:55 IST
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