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Balki bids farewell to advertising

After 22 years at MullenLowe Lintas and a total of 30 years in the ad world, R Balakrishnan bids adieu; will continue working on film projects

Urvi Malvania  |  Mumbai 

R Balakrishnan, popularly known as Balki, has bid farewell to advertising, exiting MullenLowe Lintas. After 22 years at the advertising agency where he was group chairman and creative chief, the ad-man and filmmaker informed his colleagues of his decision in an internal mail on Tuesday.

Balki has spent a total of 30 years in the ad world and is the force behind many memorable campaigns for brands, such as on Idea Cellular, Surf Excel and Maruti. On his decision, Balki said: “We’ve been planning this for some time. It’s been a long process of succession planning that ...

First Published: Wed, August 10 2016. 00:03 IST

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