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Consumer giants court Muslims with halal face creams, shampoos

Ahead of a new labeling law, part of a broader push to cater to growing Muslim populations as sales in many Western markets slow

Reuters  |  London | Jakarta 

Someoftheworld'sbiggestconsumergroupsaremakinghalalfacecreamsandshampoosforIndonesiaaheadofanewlabelinglaw,partofabroaderpushtocatertogrowingMuslimpopulationsassalesinmanyWesternmarketsslow. Unilever,BeiersdorfandL'Orealareamongthemultinationalsconvertingtheirsupplychainsfortheworld'sbiggestMuslim-majoritynation. Thelaw,thefirstofitskind,requiresfoodtobelabeledhalalornotin2017,followedbytoiletriesin2018andmedicinesin2019. Thecompaniessaydemandforbeautyproductsthatarehalal, ...

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First Published: Fri, September 02 2016. 13:45 IST
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