You are here: Home » International » News » Companies
Business Standard

AND, W, Biba step up game as global brands go all out to woo customers

Last month Anita Dongre opened her first store in New York's Broome Street, Anita Dongre Grassroot

Raghavendra Kamath  |  Mumbai 

For a few years now, global fashion brands H&M, Zara, Forever 21 among others have been beating up the dust on Indian streets, some with high decibel campaigns and others with heavily discounted sales.

But even as these brands expand their presence in the close to Rs 3 lakh crore Indian fashion retail market, domestic labels such as AND, W, Biba, Mineral among others are increasing their pace; picking up a few moves from their global counterparts while leveraging their understanding of local tastes and purchase habits. Visibility, affordability and variety in terms of the styles on offer ...

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Tue, August 08 2017. 22:40 IST