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YES Bank plans aggressive credit card play

Open-sourcing refers to giving credit cards even to customers with whom the lender.

Nupur Anand  |  Mumbai 

Private lender YES Bank, which is set to be the latest entrant in the credit card space, is looking at open-sourcing of customers to make quick inroads into the segment.

Open-sourcing refers to giving cards even to customers with whom the lender doesn’t have a relationship. “Unlike some other large banks that have a big customer base, we don’t have that and for us this will serve as a customer acquisition tool. Apart from the savings account, where we offer a higher rate of interest, this will also help in acquiring new customers,” said Pralay Mondal, senior group ...

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First Published: Wed, June 22 2016. 00:42 IST