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The landscape of bancassurance promises to be shape-shifting, post Max Life-HDFC Life merger

M Saraswathy  |  Mumbai 

Once Max Life Insurance completes its merger with HDFC Life Insurance, bancassurance would be the biggest channel of distribution with 64 per cent share. Agency would come next at 19 per cent, followed by direct selling at 11 per cent and others at five per cent.

According to Max Group founder Analjit Singh, bancassurance will change the landscape of the insurance sector. With almost all major public and private sector banks being promoters or partners of insurance companies, corporate agency as a channel is fast gaining prominence. From April 1, norms have been revised under which ...

First Published: Thu, August 11 2016. 00:10 IST

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