Consumers purchasing online more frequently: Report
Payments through smartphones in India is at 25 per cent - higher than the global average of 12 per cent - and is in sync with China's average
Arnab Dutta |
Last Updated at September 2, 2016 01:35 IST
Increasing number of consumers in the country are embracing online buying and their frequency of hitting the e-commerce platforms is growing, a joint report, titled ‘Shaping Consumer Trends’ by industry body FICCI and PwC, said. While, in 2013 only nine per cent of the consumers surveyed used online channel to purchase products on a daily basis, in 2015 the share had gone up to 12 per cent, the report said.
Weekly purchases too have picked up in recent time – from 31 per cent of consumers buying on online channel every week in 2013 to 39 per cent in 2015. Monthly purchases, ...
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First Published: Fri, September 02 2016. 00:49 IST