You are here: Home » Economy & Policy » News
Business Standard

Consumers purchasing online more frequently: Report

Payments through smartphones in India is at 25 per cent - higher than the global average of 12 per cent - and is in sync with China's average

Arnab Dutta  |  New Delhi 

Increasing number of consumers in the country are embracing online buying and their frequency of hitting the e-commerce platforms is growing, a joint report, titled ‘Shaping Consumer Trends’ by industry body FICCI and PwC, said. While, in 2013 only nine per cent of the consumers surveyed used online channel to purchase products on a daily basis, in 2015 the share had gone up to 12 per cent, the report said.

Weekly purchases too have picked up in recent time – from 31 per cent of consumers buying on online channel every week in 2013 to 39 per cent in 2015. Monthly purchases, ...

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, September 02 2016. 00:49 IST