While IT firms are on a firing spree, here's how Wipro is reinventing
Wipro dons new face for changing times, hopes to push forth its image as digital tech services firm
Even as the Indian IT industry faces its biggest crisis ever, companies in the sector have undertaken a massive rebranding exercise.
After L&T Infotech, it is the turn of Wipro, the country’s third largest IT firm to overhaul its visual identity as it seeks to let customers across the world know that the brand is changing with the changing times. However the question really is: how does a legacy brand such as Wipro reinvent itself? Azim Premji, the septuagenarian chairman of Wipro hinted earlier this year that the company that has been through many overhauls (mid 1980s, ...
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard
First Published: Mon, May 22 2017. 23:12 IST