You are here: Home » Companies » Start-ups » Start-up Corner
Business Standard

Velvetcase: Bringing traditional jewellers online

Velvetcase, an online marketplace for jewellery, is offering product verification to win consumer trust

Topics
Start-up Corner

Moulishree Srivastava 



On the third floor of a building in Mumbai's Andheri East in a tiny L-shaped office, people are working excitedly on a late Friday afternoon. There are signs of recent celebrations -balloons and ribbons, and a colourful banner thanking the team on the closing of a second round of funding for velvetcase.com, an online jewellery site.

Run by Bodhi Brands, Velvetcase raised $1.5 million from Uniqorn Ventures Fund, Chennai Angels and investors TV Mohandas Pai and S Somasegar in June. This came a year after the start-up, which was selling jewellery online under its own brand, pivoted to a ...

First Published: Sun, August 28 2016. 23:05 IST
RECOMMENDED FOR YOU


Notice: Undefined property: stdClass::$canonicalUrl in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 449

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Warning: file_get_contents(/usr2/data/content/bs/article/16/08/116030100999.json): failed to open stream: No such file or directory in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 1123

Warning: file_get_contents(/usr2/data/content/bs/article/16/08/116071700482.json): failed to open stream: No such file or directory in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 1123

Warning: file_get_contents(/usr2/data/content/bs/article/16/08/116042500860.json): failed to open stream: No such file or directory in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 1123

Warning: file_get_contents(/usr2/data/content/bs/article/16/08/116030400271.json): failed to open stream: No such file or directory in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 1123

Warning: file_get_contents(/usr2/data/content/bs/article/16/08/116072500031.json): failed to open stream: No such file or directory in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 1123