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Silicon Valley firm Boomtrain acquires messaging platform Nudgespot

The deal amount is undisclosed

BS Reporter  |  Bengaluru 



Boomtrain, an artificial intelligence-based marketing platform said it has acquired Nudgespot, a Bengaluru-based messaging platform founded by former Myntra co-founder Raveen Sastry for an undisclosed sum. Both firms had partnered nine months ago to build a product that helps enterprises communicate better with their customers and visitors on website and mobile apps. "The acquisition of Nudgespot will accelerate our strategy to enable AI-powered communications between businesses and their customers," said Nick Edwards, CEO and founder of Boomtrain in a statement. "This is the first productized messaging application that will be fully integrated into a marketing suite.

This gives marketers the ability to incorporate multi-channel chat functionality, combined with our artificial intelligence platform, to facilitate personalized, scalable conversations with their customers." "Nudgespot and Boomtrain are pushing the envelope when it comes to bi-directional messaging technologies," said Raveen Sastry, co-founder of Nudgespot. "Teaming up with Boomtrain will continue to extend our offering to more businesses in need of advanced, easy-to-use B2C messaging solutions, powered by advanced artificial intelligence." Sastry was previously a founder of Myntra Design Pvt Ltd, which was acquired in 2014 by Flipkart for $330M. With the addition of Nudgespot, Boomtrain significantly expands its APAC business. Together, Boomtrain and Nudgespot will have 70 people in offices located in San Francisco and Bangalore, and will continue to expand its footprint globally.

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First Published: Wed, August 10 2016. 17:30 IST
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