You are here: Home » Companies
Business Standard

Reliance Jio test drive: service open to select customers through invite only

Trial offer is only by invite as of now, but is expected to be extended soon to select customers of Reliance Digital Express

Malini Bhupta  |  Mumbai 

RJio extends service to select customers

Billionaire Mukesh Ambani-controlled Reliance Jio Infocomm has taken another baby step towards the formal launch of its mobile broadband service by extending its trial to friends and family of employees and distributors.

While the voice quality is not the same as that offered by existing GSM players, it certainly is not a constraint as was earlier estimated by many. The trial offer is only by invite as of now but is expected to be extended soon to select customers of Reliance Digital Express.

Employees are currently allowed to send up to 10 invites to their friends and family who wish to try the service, provided they are willing to invest in a Lyf handset. Under the offer, the company is offering new subscribers 1,500 minutes of voice free and unlimited high speed broadband data. Lyf handsets come pre-loaded with Jio applications like JioPlay (live TV app), JioBeats (music streaming app), JioMoney, JioChat, MyJio (digital services), JioOnDemand (movie service), JioExpressNews (news app), which consumers can access free of cost for the first three months.

The cheapest handset (Flame series) costs Rs 5,599. Within days of hitting the playstore, JioPlay has seen 50,000 downloads. Speeds on the network vary between 17kbps and 280 kbps in initial tests.

Business Standard has accessed the service, which was activated within hours of purchasing the handset and universal SIM. Upon receiving the invite, a subscriber has to walk into a Digital Express store and submit the relevant documents (address and identity proof), after which the consumer will have to activate the service by calling the Jio call centre. There's not much of a difference in-store subscriber experience if one compares with some of the other leading operators. A prepaid connection typically takes anywhere between six-eight hours to start working and by that standard, Jio has fared better.

It is apparent that Jio's network stability issues need to be sorted before a commercial launch. Brokerage CLSA is of the opinion that since current mobile data tariffs make video viewing very expensive, unlimited access to video content on mobile will support seeding of video consumption habits on mobile devices and could propel data usage. Besides devices and content, the brokerage says, the invite-only preview offer could help Jio create hype ahead of the launch while controlling demand.


Call local & national 2 p/second
SMS local & national Re 1/SMS
International SMS Rs 5/SMS
Data 0.5 p/10KB
Video Call 5p/Second

Note: This tariff is printed on the box

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Tue, May 10 2016. 00:39 IST