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Modern wholesale 2.6% of total FMCG market: Nielsen

Arnab Dutta  |  New Delhi 

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Modern wholesale trade in packaged consumer goods in India is pegged at Rs 6,800 crore in 2015, according to a study by Nielsen. It remains at 2.6 per cent of the total Rs 2,61,500-crore packaged consumer goods market in India. The trade format is yet to attract retailers in the country as only three per cent of retail manufacturers leverage the wholesale channel, the study found. The top 10 manufacturers account for 60 per cent of the total value of sales. In contrast, the top 10 manufacturers account only for 38 per cent of the total retail sales.

During the first half of 2016, the channel posted 13 per cent value growth and reported Rs 3,770 crore in sales compared to same period last year. Soft drinks dominate the channel in terms of value with 12 per cent share. Non-food categories such as toilet soaps (nine per cent) and washing powder (eight per cent) currently hold the second and third spots, respectively. "This shows different dynamics than traditional retail, where soft drinks (10 per cent); biscuits (nine per cent) and salty snacks (six per cent) form the top three," the study said. In terms of region wise sales, North (36 per cent), followed by South (33 per cent) and West (26 per cent) account for the bulk of the value sales. States like Punjab, Andhra Pradesh and Maharashtra account for over 50 per cent of sales.

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First Published: Thu, August 18 2016. 00:25 IST
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