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Modern wholesale 2.6% of total FMCG market: Nielsen

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Arnab Dutta  |  New Delhi 

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Modern wholesale trade in packaged consumer goods in India is pegged at Rs 6,800 crore in 2015, according to a study by Nielsen. It remains at 2.6 per cent of the total Rs 2,61,500-crore packaged consumer goods market in India. The trade format is yet to attract retailers in the country as only three per cent of retail manufacturers leverage the wholesale channel, the study found.

The top 10 manufacturers account for 60 per cent of the total value of sales. In contrast, the top 10 manufacturers account only for 38 per cent of the total retail sales. During the first half of 2016, the channel ...

First Published: Thu, August 18 2016. 00:25 IST
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