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Jio impact: Analysts feel free voice offer to hurt incumbents

A report by BofA ML says telcos will not aggressively match Jio's offering but they will try to be at a mild premium to Jio

Kiran Rathee  |  New Delhi 

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Launch of Reliance Jio services will hurt incumbent operators and the free voice offer will be a game changer, as data offerings announced by the latest entrant are not so different from what is being given by others, say analysts. As VoLTE smartphones gain traction, incumbents will have to come out with bundled packages and launch their own VoLTE offerings to retain customers, they say.

Currently, 70% of operators' revenue is from voice. Executives at existing operators say they will see what impact Jio's free voice offer makes and then decide on strategy, in a couple ...

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First Published: Fri, September 02 2016. 19:08 IST