You are here: Home » Companies » Features
Business Standard

For major e-commerce players, discounts still the way forward

Some believe discounting is a flawed business model and would not help these companies and their balance sheets

Topics
E-commerce

Karan Choudhury 



It is still discounts that e-commerce players have to rely on to bring in customers, though they might claim otherwise. In the last few months, e-commerce players across the board facing heat from investors, have come out and said that they have an eye on profitability and have gone down on discounts.

However e-commerce marketplaces, cab aggregators, mobile wallets, e-grocers, restaurant search and delivery portals, travel websites are all on a daily basis sending out mails, SMS messages, notifications on apps on various discounts offered. While online marketplace giant Flipkart ...

First Published: Mon, June 27 2016. 21:19 IST
RECOMMENDED FOR YOU


Notice: Undefined property: stdClass::$canonicalUrl in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 449

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Warning: file_get_contents(/usr2/data/content/bs/article/16/06/116033000540.json): failed to open stream: No such file or directory in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 1123

Warning: file_get_contents(/usr2/data/content/bs/article/16/06/116052301047.json): failed to open stream: No such file or directory in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 1123

Warning: file_get_contents(/usr2/data/content/bs/article/16/06/116042800204.json): failed to open stream: No such file or directory in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 1123