You are here: Home » Companies
Business Standard

FMCG players shift gears to take on Patanjali

It's Colgate's Neem Active vs Ramdev's Dant Kanti, while HUL revives Ayurvedic brands and Nestle launches 25 new products

Topics
Patanjali Ayurved

Viveat Susan Pinto  |  Mumbai 

This is article Banner

The mood at the India office of Colgate has turned upbeat. After months of losing sales to Patanjali Ayurved’s Dant Kanti, the American oral care giant seems to have found its feet. It has been pushing aggressively in the market its Colgate Neem Active Salt, which contains traditional Indian teeth cleansers neem and salt, to take on Dant Kanti.

The results have been encouraging. The toothpaste, which Colgate had launched a year ago, now has a market share of 1.1 per cent. While it may still be short of Dant Kanti’s share of nearly 7 per cent of the Rs 7,000-crore toothpaste ...

First Published: Tue, June 28 2016. 20:56 IST
RECOMMENDED FOR YOU


Notice: Undefined property: stdClass::$canonicalUrl in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 449

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Notice: Undefined index: seconddigit in /usr2/unibs/library/Site/Article/Processor.php on line 183

Warning: file_get_contents(/usr2/data/content/bs/article/16/06/116042700061.json): failed to open stream: No such file or directory in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 1123

Warning: file_get_contents(/usr2/data/content/bs/article/16/06/116011800008.json): failed to open stream: No such file or directory in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 1123

Warning: file_get_contents(/usr2/data/content/bs/article/16/06/116040800779.json): failed to open stream: No such file or directory in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 1123

Warning: file_get_contents(/usr2/data/content/bs/article/16/06/116020700740.json): failed to open stream: No such file or directory in /usr2/unibs/application/modules/article/controllers/ManagerController.php on line 1123