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Deepika Padukone most beautiful celebrity, Amitabh most respected: TIARA

Rankings part of research report by Indian Institute of Human Brands

Deepika Padukone | Amitabh Bachchan

Amit Shah  |  Mumbai 

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Amit Shah

The Indian Institute of Human Brands (IIHB), led by adman Sandeep Goyal, on Tuesday, released findings of its TIARA Research report, billed as a comprehensive study of Indian celebrities. Covering 64 attributes across image, personality and human factors, the study has arrived at a score for celebrities called the TIARA ratings. The latter is an acronym for Trust, Identify, Attractive, Respect and Appeal.

According to the report, Deepika Padukone is India’s Most Beautiful. She scores 59.9 on the TIARA ratings. Padukone is ahead of Aishwarya Rai Bachchan who leads the list of ...

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First Published: Tue, October 27 2020. 13:06 IST