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Data tariff war: Idea matches reduction with Airtel

Slashes prices by up to 67% for 3G/4G internet packs for both post- and pre-paid users, after a similar cut by Airtel

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Idea Cellular

Kiran Rathee  |  New Delhi 

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As reported in this newspaper on Monday, the impending entry of Reliance Jio has led to a rate war in data services. Idea Cellular has now cut prices by up to 67 per cent for both third and fourth generation (3G/4G) internet packs for both postpaid and prepaid customers.

It Cellular has matched the reduction by market leader Bharti Airtel, which had on Sunday announced a 67 per cent decrease in these rates for prepaid customers. Earlier, Idea had announced up to 45 per cent reduction in rates on sachet packs below 1 GB. Reliance Jio Infocomm, arm of Reliance Industries, has announced it ...

First Published: Tue, July 19 2016. 00:30 IST
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