E-commerce giant Amazon has announced its entry into online food delivery in India, even as the country is still going through the lockdown to contain the Covid-19 pandemic.
Amazon Food, the service, was launched on Thursday in areas with select pin codes in Bengaluru while the company is learnt to be mulling scaling it up to other cities in the near future.
Customers are now allowed to order from select restaurants and cloud kitchens that have passed the company’s hygiene certification bar, it said.
Amazon’s foray into food delivery puts it in direct competition with established local players including Tencent-backed Swiggy and Alibaba-backed Zomato.
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However, both these players have seen huge disruption in their business models as people resist ordering food from outside during the pandemic, forcing them to trim their workforce.
“Customers have been telling us for some time that they would like to order prepared meals on Amazon in addition to shopping for all other essentials. This is particularly relevant in present times,” said an Amazon spokesperson.