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Now snail slime hits beauty mainstream

After causing a craze in Korea, trend set to bring profit to US retailers

Christine Jenkins & Javiera Quiroga | Bloomberg 

Snailslime.Onyourface.Allforthesakeofbeauty. And,hopefully,ahandsomeprofitforUSretailerslookingtopushitalongwithotherK-beautytrendsintothemainstream—ifpeoplecangetoverthe“ick”factor. Koreanconsumersareonaconstanthuntforinnovativeproductsandunusualnaturalingredients.Now,thedecade-oldcrazeismakingitswaytoeverydayconsumersintheUS,asK-beautyproductsjumpfromnichewebsitesandslideontotheshelvesatTargetCorp,CVSHealthCorpandUltaBeautyIncstores.Theretailersearlierthisyear ...

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First Published: Thu, July 20 2017. 22:38 IST
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